When in Amsterdam – Museum tip

If you are reading this blog I assume that you are at least a little bit interested in sustainable fashion (or you are part of my family and are obligated to read my posts). Therefore, you might be interested in undertaking some activities surrounding sustainable fashion. 

This week I went to the Fashion For Good museum in Amsterdam, the Netherlands. This museum is about the past, present, and future of fashion and sustainable fashion. When you enter the building you will get a bracelet that you can use to gather information and tips which can be sent to your email at the end. You can also use the bracelet to take some pictures in the photo booth, which was super fun.

To have the best experience of the museum it is best to start in the basement. On this floor, the past of fashion is explained, including some major events that have taken place over the years such as the Rana Plaza collapse or the action against the use of fur in the 2000s. On this floor, there is also an overview of the production phase of clothing in steps starting with the processing of raw cotton and ending with the consumer. It also has some interactive elements where you can feel the cotton and products of each different phase which makes reading a lot more fun.

The next part is the ground floor where the present of sustainable fashion is shown. Here they have a huge wall where you can gather many tips with your bracelet. In this section, you can also buy clothing items from sustainable brands, including hoodies, sweatpants, jackets, and even underwear. Furthermore, this floor holds a room where you can design your own sustainable t-shirt, which can be printed out for you.

The last floor is where the future of sustainable fashion is discussed, and it was my absolute favorite! It, again, showed the phases of clothing, but with sustainable alternatives. Here you could take a look, and feel some of the plant-based and biodegradable materials that can be used in fashion (did you know that you can use the peel of oranges?). Moreover, it also showed what sustainable products we can use instead of the current machinery and products that we have.

Last, on this floor were also some examples of designers that are consistently using sustainable fashion including my fave, Stella McCartney, but also the dutch Iris van Herpen who is working with 3d-printers.

Overall, the museum was super fun to visit with all the interactive elements and is also super informative on sustainable fashion and what the future holds. But a quick tip, when you get to the biodegradable glitter booth, watch out. Because we put some glitter on and the next thing we knew it was literally everywhere, and at the same time impossible to get rid of.

If you want to visit the “Fashion For Good” museum please click here