The COVID-19 pandemic had a huge impact on the fashion industry: stores were closing, online shopping increased, and all fashion runway shows were canceled.
High fashion brands began looking for alternative ways in which they could show off their new collection.
Catwalk shows were taken to the virtual world, and brands found unique ways in which they could still showcase their designs. In the article “How Nine Designers Used Virtual Runway Shows to Make a Statement This Season” by FashionMagazine you can find some of the unique runway shows that designers came up with.
Several designers are taking the virtual fashion shows a step further by creating fashion shows in the Metaverse. The Metaverse is a virtual-reality space where people can connect with each other.
Designers are using the Metaverse to create avatars that showcase the digital designs. This innovation, however, is still in its infancy.