MAYDI was founded in 2014 by fashion designer María Abdala Zolezzi. According to their website, “the creation and development of the brand are centered around a vision that promotes career development through fair trade, care for the environment, and respect for animals.” The brand was inspired by the beautiful fibers, the landscapes and their colors, the animals, and the different textures found in Argentina.
MAYDI encourages collaborators to work from their own homes in order to ensure that they have a comfortable space and are able to tend to other commitments in their life.
For their designs, MAYDI uses ancestral techniques like weaving and crotcheting by using a traditional loom.
There are two main reasons why the brand decided to use environmental dyes. The first is to add value to the regional products, and the second is to add to the appreciation of Argentina’s roots, culture, and identity. The dyes are extracted from “tara”, “palo amarillo”, “guayacán” and “cochinilla”.
Next to the natural dyes, MAYDI uses only natural and organic fibers. Some of these fibers are cotton, linen, jute, and bamboo.