Today was the last game of the FIFA World Cup in Qatar, and it was nerve-wracking. It has been an exciting couple of weeks with lots of unexpected twists and turns, but finally, Argentina takes home the World Cup.
In honor of Argentina’s winning, I thought it would be fun to look at some of their sustainable fashion designers and brands.
Jesica Pullo is an Argentinian fashion designer based in Buenos Aires. After seeing how much landfill Argentina has and realizing that we as a society are constantly buying non-recyclable products she decided to combine her passion for fashion and her love for the environment to create Biótico, a sustainable fashion company.
The company focuses on single-use plastic. They identify and work with two types of plastics. Polythene is the first one usually used in milk sachet. Another plastic that is used is bimetal polythene which is used for snack packets that can not be recycled.
The company asks for the plastics from the neighbors who bring them cleaned and dry, and they also receive them from Florencio Varela Ecopoint who separates them for Biótico. The company then uses an organized system in order to make sure that they are completely clean by disinfecting them. The sachets are made into textiles so they can be used for the designs of handbags, and other fashion accessories.
The goal for the brand is not to sell as many pieces as possible, but instead, they see success in being transparent, real, and trustworthy.
With her brand, Jesica tackles another problem that she noticed in society. She noticed that adults with learning disabilities are usually excluded from society which is unacceptable. Therefore, in order to fight this problem Biótico hires people with learning disabilities to do various jobs within the company.
Another interesting fact about Jesica Pullo is that she is a volunteer for Fashion Revolution Argentina.
Juliana Garcia Bello
When Juliana was little she always lived surrounded by nature in the province Tierra del Fuego in Argentina. She has inherited sustainable values from her family and took part in environmental causes.
In 2017 Juliana Garcia Bello founded her brand Garcia Bello which is a fashion brand based on upcycling methods. The brand is currently located in the Netherlands, from which it also operates.
As the brand says they give value to what exists and is not in use. This highlight the fact that they focus on upcycling old clothes.
The brand uses two types of modular zero-waste patterns in order to cut the clothes. One pattern standardizes the clothes and the other one allows for the serialization of the clothes. All clothes are of handmade quality, durable, and timeless clothes.
The textiles used are obtained through donations of unused clothing from the nearby community. The brand also uses deadstock from organizations, stores, and companies that they reuse. The garments are sorted and prepared for reconstruction.
In 2020 Juliana won the Redress Award Contest with the collection Herencia
MAYDI was founded in 2014 by fashion designer María Abdala Zolezzi. According to their website, “the creation and development of the brand are centered around a vision that promotes career development through fair trade, care for the environment, and respect for animals.” The brand was inspired by the beautiful fibers, the landscapes and their colors, the animals, and the different textures found in Argentina.
MAYDI encourages collaborators to work from their own homes in order to ensure that they have a comfortable space and are able to tend to other commitments in their life.
For their designs, MAYDI uses ancestral techniques like weaving and crotcheting by using a traditional loom.
There are two main reasons why the brand decided to use environmental dyes. The first is to add value to the regional products, and the second is to add to the appreciation of Argentina’s roots, culture, and identity. The dyes are extracted from “tara”, “palo amarillo”, “guayacán” and “cochinilla”.
Next to the natural dyes, MAYDI uses only natural and organic fibers. Some of these fibers are cotton, linen, jute, and bamboo.