The last brand that I will discuss in this blogpost is nu-in. Nu-in is a Swedish fashion brand founded in 2019.
Nu-in believes that the future of fashion is in circularity. Therefore, they are committed to using only jersey material made front extile waste. Next to this, the brand uses recycled cutting waste as well as deadstock for their garments.
On the nu-in website they explain how the process works. The textile waste is collected in their factory in Portugal where it is then sorted by color and fabric. Then it is crushed into fibres, and spun ino a new yarn. This yarn is then used to create a new fabric. Once the garment is at the end of its life it can be send back to the fabric and then the wole process can be done again.
Additionally, nu-in is constantly working on creating new circular materials and yarns and its mission is to become a fully circular brand.
Nu-in has several materials that they use in their garments: organic cotton, recycled cotton, recycled polyester, ECOTEC® cotton, EcoVero viscose, and recycled polyamide.
To explain the last three materials:
- ECOTEC® cotton is created from production waste of weaving and knitting, and is exclusive to Marchi & Fildi.
- EcoVero viscose is essentially the sustainable version of viscose. It is a fabric made from dissolved tree pulp and the production produces no harmful by products and is non toxic.
- Recycled polyamide is a material that is recycled from carpets, old fishing nets, and manufacturing waste. It can also be made from pre-consumer waste.
Aside from these sustainable materials the brand also has a ban on some unsustainable materials such as conventional cotton, leather, fur, PVC, etc.
Nu-in works with four factories, most located in Portugal. The brand has close relationships with all of them and has a formal statement in which they ensure workers rights.