Today, the news came that innovator Re:NewCell has been declared bankrupt by the Stockholm District Court. The Swedish textile company was unable to secure sufficient funding to survive long-term.
Only weeks ago, I discussed Re:NewCell for its amazing innovative product—circulose. To get this material, the company developed a patented process that recycles cellulosic textile waste, such as clothes made out of cotton.
Chairman of the Board of Directors, Micheal Berg, expressed his regret on the Re:NewCell website and stated, “This is a sad day for the environment, our employees, our shareholders, and our other stakeholders, and it is a testament to the lack of leadership and necessary pace of change in the fashion industry.”
A Shockwave Through the Industry
The news has shocked the fashion industry – and for a good reason.
Textile recycling remains a significant issue in the fashion industry, with only a ridiculously small percentage—a little over 1% —of textiles being recycled globally. Re:NewCell’s innovative process, therefore, was a glimmer of hope in the transition to a sustainable fashion industry.
On LinkedIn, Crispin Argento wrote, “Renewcell did not just file for bankruptcy—we ALL did.”
Re:NewCell’s bankruptcy reveals the challenges we face in transitioning to a sustainable fashion industry. It shows that without funding, there is only so much we can do.
To me, the answer is clear. Systemic change is required to create a sustainable fashion industry. We need collaborations, policies, and even laws to overcome the challenges.
Re:NewCell serves as a reminder that we are not there yet, and the fashion industry needs to keep investing in new sustainable innovations and promote environmental practices.